A Luxury Rewards Experience for Our Most Valued Retail Partners. At Heirloom Bridal Company, we believe loyalty should be beautifully rewarded.

The Heirloom Insiders Program is our exclusive retail rewards experience—designed to elevate your boutique, increase profitability, and deepen your partnership with a brand that brides adore. As your commitment grows, so do your privileges. More rewards. More visibility. More prestige.

Three Tiers. One Elevated Standard.

Our Insiders Program is structured to reward intentional growth—encouraging you to stock more, sell more, and stand out as a premier Heirloom retailer.

Insider - spend at least $500 on a market order

*See below for important Market order details
Perfect for boutiques beginning their Heirloom journey or expanding their curated offering.

Insider Benefits

• 10% off everything — enjoy preferred pricing across all Heirloom collections
  
• Featured on our Store Locator — drive qualified brides directly to your boutique
• An effortless way to increase margin while gaining brand-backed visibility

Maven - spend $1,000-$2,499 on a market order

*See below for important Market order details.

Designed for boutiques ready to deepen their partnership and enhance the in-store experience.

All Insider Benefits, plus:

• 4 complimentary dressing room robes annually — a luxury touch brides remember
• Continued 10% off everything
• Priority placement on our Store Locator
• Maven status signals refinement, consistency, and a boutique experience that feels undeniably Heirloom.

Icon - spend $2,500 or more on a market order

*See below for important Market order details

The Pinnacle of Partnership

Reserved for our most devoted, high-performing retailers—those who lead their market with confidence and couture-level service.
All Maven Benefits, plus:

• Unlimited free rushes — because your brides deserve perfection without compromise
• Featured on Heirloom Instagram Story Highlights as a Favourite Retailer
• Continued 10% off everything
• Annual 4 complimentary dressing room robes

Icon partners don’t just stock Heirloom—they represent the brand.

Why Join the Heirloom Insiders Program?

Because luxury brands reward loyalty—and we reward it generously.

• Higher margins
• Increased brand visibility
• Boutique-enhancing perks
• Exclusive recognition
• A closer partnership with Heirloom Bridal Company

Every tier is intentionally designed to help you sell more gowns, create a more elevated bridal experience, and position your boutique as a destination.

Your Growth, Beautifully Rewarded

IMPORTANT MARKET ORDER DETAILS:

• Market orders will open at the start of The National Bridal Market in March and August bi-annually.
• The order window will open on the first day of Market and close 3 weeks later, allowing for both in person orders as well as virtual orders (*Assistance with placing a market order can be done with one of our sales representatives over Zoom).
• Email notifications will be provided to registered stores prior to the official opening.
• All qualifying market orders will be updated to your dashboard portal so you can view your live status.
• Once you qualify for Insider status, your discount will remain in affect on all orders until the following Market where your status will be reset.
• A reset on status will occur twice annually prior to the start of the next Market event.

Whether you’re stepping into Insider status or claiming your place as an Icon, the Heirloom Insiders Program is our way of investing back into the boutiques that make our brand come to life.

Stock with intention. Grow with confidence. Be rewarded in luxury.

✨ Welcome to the inside.

TRACK YOUR PROGRESS TOWARDS STATUS TIERS FROM YOUR ACCOUNT
HOMEPAGE ON OUR PORTAL